Nokia Lumia 900 To Get $200M Marketing Campaign in the US →
While I give Nokia a higher chance than some others do (some of whom are admittedly far better analysts than I), it’s hard not to suspect this will prove to be too little, too late. A do-or-die push for Windows Phone needed to be starting in mid-2011 (if not earlier)—not mid-2012.
One thing I’m fairly sure of: Tomi Ahonen should knock off the constant screaming for Nokia CEO Stephen Elop’s head. When I wrote a year ago that switching to Windows Phone seemed nuts, I hadn’t known what Elop already did: that Nokia was only going to be able to get three MeeGo-based devices out by 2014. In Elop’s world, Nokia got three smartphones—the Harmattan-based N9 and the WP Mango-based Lumia 710 and 800—out in 2011. In Ahonen’s, what did he think was going to fill the gap? Symbian?
