Google: "Search, plus Your World" →
The Official Google Blog:
Search is pretty amazing at finding that one needle in a haystack of billions of webpages, images, videos, news and much more. But clearly, that isn’t enough. You should also be able to find your own stuff on the web, the people you know and things they’ve shared with you, as well as the people you don’t know but might want to… all from one search box. We’re transforming Google into a search engine that understands not only content, but also people and relationships.
So how’s Bing looking these days?