Facebook Coalition To Google: Don’t Be Evil →
The “coalition” is mostly Facebook, as far as I can tell (it looks like the original headline on John Battelle’s blog left out the word “coalition,” in fact). This is a neat hack to take places Google has hardcoded in Google+ results and to instead use Google’s own tools “to determine what social content should appear in the areas where Google+ results are currently hardcoded,” and it’s a brilliant way of calling Google out for the kind of sleazy way they’re choosing to prioritize their own social platform over competitors.
Having said all that, Facebook chiding Google for being evil is kinda like Voldemort telling Sauron he needs to lighten up about the hobbits.