Josh Lowensohn does a fairly sharp job of answering his own question, laying out what he calls “the classic formula of the provocateur”:
- Find a hook
- Find something contrarian to say
- Add a touch of obviousness
- Add some context
Four easy bullet points, and you’re all but assured to have people rant at you!
Forrester’s exec claims that Tim Cook lacks “the gift of grace”; while that’s nicely poetic, I’m not sure I agree, and I definitely don’t think Jony Ive would make a better CEO candidate. They need to have someone who understands the design process that’s led Apple to the top, to be sure, but they also need someone who has a strong business sense. Cook seems to have both. Scott Forstall seems to have both. Ive, though, comes across as someone who, while just about embodying the Apple aesthetic, doesn’t have any interest in the business side.
I’m actually going to make a really contrarian point here and suggest that it’s not entirely impossible that Apple under Tim Cook may end up being a better Apple in the long run. With so much of the management and design team being people who were there under Jobs, they retain a lot of the good aspects of that era—and while Jobs was undoubtedly a huge direct influence as a tastemaker, there’s a case to be made that having a CEO who employees are not terrified of being trapped in an elevator with is, in the long run, a good thing.