A while ago I came across news that “ReadWriteWeb” was going to be rebranded as “ReadWrite,” in a bold effort to make a kind of stupid name a little stupider. But TechCrunch, among others, reports that this was just the start of RW(W)’s bold excursion into dumb:
Gone is founder Richard MacManus, but coming in is a new Editor in Chief, Dan Lyons. You know him best as “Fake Steve Jobs.”
I used to know him best as Fake Steve Jobs. Now I mostly know him as the troll’s troll, the link baiter’s link baiter, the douche’s bag.
Lyons told me [Drew Olanoff] last week that he wants to bring a new attitude to the site.
I have every confidence that we can look forward to the high journalistic standards of Arianna Huffington, the thoughtful commentary of Glenn Beck, and the in-depth investigative reporting tradition of Us Weekly.