The E-Reader Revolution: Over Just as It Has Begun? →

Greg Bensinger at the WSJ invokes Betteridge’s Law:

The e-reader era just arrived, but now it may be ending. Dedicated devices for reading e-books have been a hot category for the past half-dozen years, but the shrinking sizes and falling prices of full-featured tablet computers are raising questions about the fate of reading-only gadgets like Amazon’s original Kindle and Barnes & Noble’s first Nooks.

It’s probably true that dedicated e-readers are going to fade away, but the “revolution” is the move to digital books, not task-specific reading devices. The “Digital Music Player Revolution” is over, but only because we’re increasingly carrying other devices with us that do everything dedicated players did. If anything, more people are listening to digital music now than they were when the only way to take it with them was to buy an iPod or competitor. Likewise, the more devices that are out there which can read e-books, the more e-books will be sold.

This is good news for Amazon. Not for B&N, though—I doubt they’re making much money on Nook devices, either, but people who buy non-Amazon tablets still buy Kindle books. How many people who buy non-B&N tablets use a Nook app?

  1. chipotle posted this