2013 was the first time in many years that Microsoft didn’t host the opening keynote for the Consumer Electronics Show here in Las Vegas. Instead, the show went to Qualcomm and its CEO, Dr. Paul Jacobs. We weren’t quite sure what to expect beyond a new series of processors, but what we got was weirder than anything we’ve seen in all of our collective years attending CES.
And he’s not kidding. From the inexplicable opening through film director Guillermo del Toro inexplicably showing a gory scene from Blade II (you see the connection to Qualcomm mobile CPUs, right? Me neither) to bringing Big Bird on stage to make an inexplicable joke about outsourcing to owls, this was amazing.
Every passing year seems to make CES less relevant, but if they’re going to start doing keynotes like this, I wanna go next time.