Push Pop Press & "rich media" books →
Wired publishes a short piece on Mike Matas’ new startup: the former Apple engineer and Delicious Monster co-founder and Kimon Tsinteris, another former Apple engineer, are creating a rival to Adobe’s digital publishing platform.
There are a few quibbles I have with the article—headlining the company’s connection to Al Gore (the two were originally contracted to make an “app” version of Gore’s new book and realized they had to create a new toolset to do it) seems aimed at bringing out political trolls, and it seems a bit overstated to say Push Pop intends to “blow up the book”—but it’s worth reading. (The comments are fascinatingly pathological, starting out with the “how dare they produce this for a proprietary platform” and proceeding predictably from there.)
